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Business Made Simple, Type of Emails in a Sales campaign, Developing…
Business Made Simple
Sale Made Simple
Customer Is The Hero SalesScript
give the Customer a Step-by-Step Plan
Paint The Stakes ( negatives )
Position Your product As the solution
Paint The Stakes(Positives)
State The problem
Call The Customer To Action
Invite customers into a stroty
Cast the right characters: Qualify the lead
Repeat Your talking points
Create a great Proposal
Close the Sale
Negotiation Made Simple
The power of Cooperative Negotiation
How To Identify and deal with Tactics
Identify the Tacktics
Call Out The Action
Negotiate The Process Before The Substance
The Most Critical move in competitive negotiation
Zero Sum Exchange
Bargain From Postions
Fixed Pie
Series of concessions
Each moves Gets Smaller, But takes Longer
Tensions increase as Process progresses
Can't short circuit the dance
Ends at midpoint of first two reasonable offers
How To Satisfy all of The Parties
People
Product
Process
The most common approaches to negotiation
Justice Vs Mercy
Own Interests Vs other's Interests
Issue Vs Relationship
Manage Yourself
Know The Game
Cooperate in the midst of competition
Sometimes Take Competition To Produce cooperation
There Is Cost To competition
Best Deal Go To Those Who Know When Compete and When To Cooperate
Communication Made Simple
My Email
Guide
Stakes
Story Question
Plan
Climactic Scene
Call to Actin
Controlling Idea
My Social Media Posts
Determine the intention of your post
Choose a talking point from your talking points worksheet to communicate that intention
My Video Script
Controlling Iea
PLan
Climatic Scene
Stakes
Guide
Story Questio
Call to action
climatctic Scene
Call to actin and climatic Scene
My Press Release
Quote an executive Foreshadowing the climactic Scene
Repeat the controlling idea and end with a quote that includes the story question
paragraph 3 Plan
Close with A call to action
Paragraph 2 Quote an executive that Agitates the problem / Defines the Stakes
INformation about your company
Paragraph 1 Repeat controlling Idea and include the 5 Ws
For internal Articles for external articles, put contact on Top
My Corporate Speech
Controling Idea
Story Question
Problem
Define the stake s
Guide
Plan
Call to action
Foreshadow the climatic scene
Repeat the controlling idea
Repeat the call to action
Communication Campaign Title
Define the stakes
Position yourself as the Guide
Agitate the problem
Prodie a plan
Posit the story Quesiton
Include a call to aciion
Define the controlling Idea
fore shadow the climatic scene
Business Strategy Made Simple
Understand How a Business Really Works (Plane)
The Left Engine : Sales
Fuel : Capital and Cash Flow
The Right Engine : Marketing
The front : leadership
The wings : Products and Service
The Body : overhead
Kee your overhead Down
Make and Sell the Right Products
Prioritize Marketing
Run a Sales System
Protect Cash Flow
Productivity Made Simple
Make Wise Daily Decisions
Prioritize your primary Tasks
Maximize Your "Power Hours"
Say No to distructions
Block Your Time and Get done More
Marketing Made Simple
Lead Generator
Ramp up the problem and offer a solution
Deliver The Value
Introduce the problem
Cast a vision and call to action
Nurture campaigns
Tips or Inspiration
Weekly Notification
Annoucements
Valuable content you've Created
Website
Guide
Empathy
Authority
Plan
Write your three-step process plan
Value Position
List All The Value your product of service offers your customers
Explanatory paragraph
OBJECTION #1
RESPONSE #1
Stakes
How is that Problem make them feel
Why is that just pain wrong
Problem your customer facing
video (optoinl)
Give reason to push the button
Use the video when neccesary
Keep it short
Header
How will it make your customers's life better
Call to Action
What do you offer
Price choice
Layout your pricing option
Junk drawer
Lead Genaration
Sales Compaign
Testimonial
Overcame an Objection
Problem and solution
Paradigm Shift
Most people think
But really they should think
Delivery of asset
Sales Letter
Identify the emotional or philosophical Struggle
Brief Testimonial or success Stroty
State the problem
Explain your offer
Direct Call to Action
Illustrate what success can look like for your customers
Repeat your call to action
Include a P.S section
One- Liner
Product
Result
problem
Execution Made Simple
Hold a Launch Meeting
Instill the one-pager
Hold weekly speed Checks
Keep Score
Celebrate Your Team's Victories
Management Made Simple
Establish Clear Priorities
Identify Key Performance Indicaors
Create Streamlined Processes
Give Valuable Feedbacl
Be more Than a Cheerleader, Be a cpacj
LeaderShip Made Simple
Key Characterstic
Aspirational & Achievable
Rank Order
Necessary Characteristic
Critical Action
Most symbolize way of life
Must Reliable of life
Most Contribute to the mission
Mission Statement
Define a Destination
Foreshadow The stake
Introduce the Conflic
The StoryBrand
A CHARACTER
WITH A PROBLEM
MEETS A GUIDE
WHO GIVES THEM A PLAN
AND CALLS THEM TO ACTION
THAT RESULTS IN
SUCCESS
FAILURE
INTERNAL
EXTERNAL
PHILOSOPHIAL
Cash Flow
4 Day of MBA
Type of Emails in a Sales campaign
Overcome an objection
Main point of Resistance , when overcoming the objection use empathy and authority , P.S
Delivery of asset
Show how lead generator will solve the customer's problem
Testimonial
it should be about how the customer overcame the problem
paradigm shift
find the problem connect your unique Solution pick the paradigm that makes you stand out from the crowd just show how your thinking and approach is better.
But really they should think
Most people think
Problem and solution
Problem,Solution ( as Guide), benefits , external and internal problems close with P.S at the end of your email
Developing Effective Nurture Emails
Position your brand as the Guide
Remind people you exist
Remind people of the problem you solve
Offer Value and Create a Sense of reciproctiy