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Big Ideas in Organisations - Coggle Diagram
Big Ideas in Organisations
Marketing
Environment
Micro
Suppliers
Intermediaries
Competitors
Customers
Public
Macro
STEEPLE
Competitive strategy
Ansoffs Growth Matrix
Market development
Product development
Market penetration
Diversification
Porters 5 forces
Industry rivals
Bargaining suppliers
Threat substitues
Threat new entrants
Bargaining Consumers
Offering
Markets
Segmentation
Demographic
Geographic
Psychographic
Behaviourable
Positioning
Targeting
Unifferentiated
Differntiated
Customised
Concentrated
Mix
Promotion
People
Processes
Price
Physical evidence
Place
Product
Research
Data collection
Marketing intelligence
Organisational
Market Research
Ethics
Concept
SWOT
Mission, Vision, Values
Operations
Strategy
Areas
Performance objectives
Management
Hayes and Wheelwright four stage model
Inputs
Processes
Outputs
Coordination
Product/Service Design
4 V's of operations
Variety
Variation
Volume
Visibility of product
Finance
Debt factoring
Equity
Lease
Innovation
New ideas/methods/processes
Kanter's innovation tasks
Idea realisation
Innovation production
Coalition building, acquisition of power
Transfer / Diffusion