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Big ideas in organisations - Coggle Diagram
Big ideas in organisations
The marketing concept
The marketing environment
Marketing research
Focusing an offering
The marketing mix
factors a company can use to influence customers to buy products.
Product
the good or service being sold
Place
where customers can find information about the product
Promotion
the way that a good or services is communicated to customers.
Pricing
the cost of the good or service
Services and non-profit marketing (people, processes and physical evidence.
People
the people involved in providing the good or service represent the business
Processes
involving customers in the process, eg. subway
Physical evidence
the aesthetic of how the business is presented
Operations management
Operations strategy
marketing and operations coordination
Product and service design
The design process
Raising finance
retained earnings, working capital management, debt factoring bank overdrafts, bank facilities, leasing, and equity finance
The external business environment
social, technological, economical, environmental, political, legal and ethical
Business strategy and the environment
Responding to employers
labour shortages and immigration policy
Politics of choice
International trade
Outsourcing offshore
outsourcing onshore