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Tiki Challenges - Coggle Diagram
Tiki Challenges
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Supplier Support
Cause
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Suppliers ignore quality standards, which can lead to product issues and harm Tiki’s reputation.
Suppliers’ lower-tier suppliers may face shocks due to trade divergence, climate events, or local challenges.
Global disruptions can delay deliveries, affecting Tiki’s inventory and order fulfillment.
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Advertising Model
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Problem
The advertising model employed by Tiki is antiquated and lacks the efficacy required in the modern digital age.
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Market Share
Problem
Tiki has been experiencing a decline in its market share in the fiercely competitive e-commerce landscape.
Cause
User Experience
Sellers have reported that platforms like Shopee are easier to use for opening stores, posting, and advertising products.
Tiki's user experience is perceived as inferior, this could deter sellers and buyers, leading to a decrease in market share.
Market Trends
The overall growth rate of Vietnam’s e-commerce sector is expected to slow down from 12.7% in 2022 to 9% by 2025.
This slowing growth could impact all players in the market, including Tiki.
Intense Competition
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Major players (Shopee, Lazada) have strong financial backing and are proving to be more effective in attracting Vietnamese consumers.
Seller Dissatisfaction
Due to low payback rates, high fees, and lack of support.
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Affecting the variety and quantity of products available, which in turn could lead to a decline in customers and market share.
Merger with Sendo
The recent merger with Sendo could have caused some temporary instability or customer dissatisfaction, leading to a decline in market share.