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BRAND DEVELOPMENT - Coggle Diagram
BRAND DEVELOPMENT
VISUAL BRANDING
Trademark
Color palette
Typography
Patterns
Branded Artifacts
Paper System
Merch
EGD
Packaging
Brand Guidelines
BRAND COMMUNICATIONS
Campaigns
Traditional channels
TV
Magazine
Radio
Ambient
Outdoor
Email
Website
Microsite
Web Ads
Direct mail
Guerilla
Platforms
TikTok
Instagram
Facebook
LinkedIn
Snapchat
X/Twitter
Youtube
Social Influencers
Branded Apps
Events
Sponsorships
Popups
BRAND RESEARCH
Audience
Competition
What do their competitors say
SWOT
USP/Onlyness
What do they do
Who do they do it for
Mission
Core Values
What do we want them to know