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Low pipeline conversion - Coggle Diagram
Low pipeline conversion
Lead conversion is low
Technology
User experience
Does user satisfy with the product (P0)
Cost
What is the cost of technology upgradation (P1)
Need
Why is the need of technological upgradation
market expecations
Is competitor using advance technology?(P2)
Does customer wants new facilities and innovation (P0)
operation cost
Does old technology increases production/operation cost (P0)
sales
sales channel
Are we using suitable channel for quick conversion (P3)
conversion strategy
Does the sales team has blueprint to convert the customers into clients (P3)
sales velocity
is sales team take longer then expected to dliver the solution? (P1)
sales team
Is sales team skilled enough to convert sales (P0)
Lead Qualification
BANT
Budget
Do customer have required budget for our solution (P4)
Timeframe
Is the customer have urgent requirement for our product (P4)
Authority
Do we have right lead contact to close the deal (P1)
Need
Do customer need our solution (P2)
Sales target
Are the sales employees reaching target every year (P2)
How can we achieve target (P1)
Marketing
Product pricing
Are we keeping our product price competitive (P1)
Product value
Do customer value our product offering (P2)
Channel
Are we targeting from right source of channel (P0)
Feedback system
Do we have system of feedback?(P1)
STP
Market segmentation
Do we have segmented market in a right way
Product
Have we segmented market on the bases of deferent product and solution company offers ? (P1)
Customers
Does we segmented market on the bases of different customers ? (P2)
Product positioning
Does our product is well positioned in customers mind ? (P3)
Market targeting
Are we targeting right customers ? (P2)