Media Distribution

Media products

Terminology

Online platforms

Physical platforms

Physical media platforms

Distribution - The method used to share a media product with an audience

Online platform - Anything that uses the internet to distribute products or content

Physical (distribution) platforms - The device used by an audience to view, listen or interact with the media content

Physical media platforms - Any form of media that is supplied, stored or printed in a format that you can physically touch

Examples

Video

Animation

Apps

Multimedia

Webs

Music

Special Effects (SFX/VFX)

Media hosted on a website and viewed in a browser on a suitable device

Downloadable from an app store and accessed instantly on a device. Often used on a phone or tablet. Uses the internet.

Advantages

Cheaper - no physical distribution or resources

Reaches more people

Can be used 24/7

Requires higher bandwidth

Content distributed via internet, but not on a website

Often uses physical platforms, such as interactive TVs, tablets

Always updated using the internet

Digital imaging and graphics

Quick and easier to install and use an app

Disadvantages

Need to have a reliable access to the internet

Social media platforms/Apps

Digital Games

Comics and Graphic novels

Websites

Multimedia

eBooks

AR - VR

Have to pay for data

Might run out of storage

Chance of viruses - Security

Considerations

File format

File size

Compression vs quality - Lossy/lossless

Any costs to consumers