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Big ideas in organisations - Coggle Diagram
Big ideas in organisations
Methods Of Raising Finance
Retained earnings & Working Capital
Debt Factoring
Bank Overdrafts & Bank Facility Finances
Lease Finance
Equity Finance
Venture capital & Private Equity
Marketing
The Marketing Mix
Place
Promotion
Pricing
Product
The Marketing Environment
The Micro Environment
Customers
Marketing Intermediaries
Suppliers
Competitors
Publics
The Macro Environment
Social Factors
Technological Factors
Economic factors
Environmental Factors
Political Factors
Legal Factors
Ethical Factors
The Marketing Concept
Defining Marketing - "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." (The Chartered Institute Of Marketing, 2015)
Marketing Orientation - Satisfying the customer requirements.
The Marketing Function - The different aspects of marketing e.g branding.
The Marketing Process - 1) Organisation's mission, 2) Market analysis, 3) Strategy selection, 4) Formulation of the offering, 5) Implementation, monitoring, evaluating.
Mission, vision & values
Corporate Strategy
Organisation opportunities and resources - Evaluating marketing opportunities environmental scanning, & understanding the organisations capabilities and assets.
Turnaround Priorities
Regaining Competitiveness
Protecting The Balance Sheet
Rebuilding Trust & Transparency
Operations Management
Transformation Processes
Material Processing
Information Processing
Customer Processing
Transformational Change
Physical Transformation
Informational Transformation
Possession Transformation
Location Transformation
Storage Transformation
Physiological Or Psychological Transformation
Operation Managers Roles
Organising the input resources
Managing the outputs
Managing the processes
The design of processes
Planning & control
Improvement
What is Operations management
The Input - Process - Output Model:
The Importance of Operations Management
The Hayes and Wheelwright Four-Stage Model:
