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Michelle Macewan Email Subscription - Coggle Diagram
Michelle Macewan
Email Subscription
Organic Social Media Marketing
Instagram Story
for drawing attention to posts and for providing raw behind the scenes updates
Collaborative Post
with an engaged follower and/or influencer to increase viewership on the program
Instagram Reel
for increased viewership and to add visual depth to the story-telling about the program.
Instagram Post
for snapshots of the program and how it helps people and transforms lives
Optional:
**Instagram Broadcast Channel
for insiders content about the program
Alternative ways to speak about the program without being too forward:
Talk about the program or e-mail subscription as if you're only delivering facts instead of directly requesting action. Example: My e-mail subscribers have been receiving these monthly new moon practices.
Thank people for their responses and reactions to the program. Example: Thank you for the support! We are celebrating 100 registrations to the Inner Journey.
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Lead Generating Splash Page
Primary Goal: To measure interest
Lead Capture Splash Page
Primary Goal: To collect info from leads
Email Subscription
Welcome E-mail Sequence
Trigger: Subscribe to Emails
E-mail #1: Provide subscribers with a valuable resource as a thank you for subscribing.
E-mail #2: Get subscribers to reply to the e-mail to validate that the correspondence is working and to warm them up for the next steps.
E-mail #3-5: Walk them through the next step, one at a time, until we're ready to ask them if they're interested in a call.
Monthly Epistles from the Wild
Quarterly Inner Journey
Validation E-mail Sequence
Trigger: 1 Month before the Program Launch, Eligible for active subscribers or followers ONLY
Goal: To increase the value of the program prior to launching the program
E-mail #1: To identify people who are open to give feedback regarding the upcoming launch
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Program Launch E-mail Sequence
Goal: To answer any questions, to handle any hesitations or objections people might have about the program, and to fully communicate the value of the program in a series of 5-6 e-mails.
Answer one thing at a time to keep the e-mails from becoming too long and to help people focus.
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Program Launch Splash Page
Link to a Loom Video:
Tips for Creating a Conversion Focused Splash Page
Prayers, New & Full Moon Practices, Rituals, Inspirations, Short Stories, Poem, Engagements, News
Option: To be delivered by interest based segments