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B207 Block 1: Big ideas in organizations Big - Coggle Diagram

- - - - Achievable
      - Specific enough to guide staff’s behaviour
      - Customers’ satisfaction over product characteristic
      - Encapsulate organisation’s key skills
      - Signal opportunities and threats
      - Adaptable
    - - Environmental scanning
      - Evaluate marketing opportunities
      - Understand organisations capabilities and assets
    - - Implementation, monitoring and evaluation
      - Offering Formulation
      - Market analysis
      - Strategy selection
      - Organisation’s mission, vision and values
    - - Evolution due to emerging needs.
      - Tech-driven change or innovation.
      - Redefinition due to product/competitor strategy changes.
    - - SWOT Analysis
        
        Threats
        
        Opportunities
        
        Strengths
        
        Weaknesses
  - - - Ethical
      - Legal
      - Political
      - Environmental
      - Economic
      - Technological
      - Social
    - - Publics
      - Competitors
      - Suppliers
      - Marketing intermediaries
      - Customers
  - - - Qualitative
      - Quantitative
    - - Research planning
      - Exploratory research
      - Refining research design
      - Main research collection
      - Analysis & interpretation
      - Report findings