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'DESIGN THINKING' Created by Tim Brown (2008), compliments, rooted…
'DESIGN THINKING' Created by Tim Brown (2008)
Design thinking's guiding concepts
EMPATHY
Have ability to imagine the world from multiple perspective
Use their insight as innovation
Take 'people first' approach to envision solutions (meet explicit & implicit needs).
COLLABORATION
Impacts innovation growth
collaborating with customers
Manage a mix of big and small projects across a range of innovation, from short-term ideas to long-term revolutionary ones.
PROTOTYPE
Encouraging quick experiments and prototypes helps assess progress and capture unexpected insights.
HUMAN-CENTERED APPROACH
it considering human behavior, needs, and preferences in innovation, human-centered design thinking creates solutions that better match consumer desires
ITERATION
Think of the design process as a set of spaces rather than a fixed series of steps.
Design Thinking to Innovation Process
Creative
Think outside the box
looking beyond the box for answers
Generate innovative idea
Critical Thinking
Understand perspective
Highlight the importance
Analyze options
Practicality
Ensure that solution can be implement effectively
Practical with real-world
Resources
Considering constraints
Successful Company
Design Thinking Innovation
Bank of America
Financial Services
Use service - "Keep the Change"
understanding consumer behaviour
Aravind Eye Care System
Eye Care
Create ideas inspired by deep understanding of consumers' lives
Behaviours
Preference
Kaiser Permanente
Healthcare Provider
aim to enhance patient and practitioner experiences
Showcasing application of design thinking
Application to different industries
Healthcare
Design thinking
Improve patient experiences
Develop new medical devices
increase efficiency of system
Technology
Design Thinking
Develop new products
Improve user experience
Create more user-friendly interfaces
Retail
Create engagement
shopping experiences
Develop new products
Improve supply chain management
Finance
Create more user-friendly services.
Improve customer experience
Develop new financial technologies
Education
Design Thinking
Develop new teaching method
Create education tools and technologies
Improve learning Experience
Part of Design Thinking
Take a human-centered approach
Considered human behaviour, needs and preferences
Seek outside help
By collaborating with customers.
Budget pace innovation
Avoid hindering innovation pace with rigid budget cycles
Find impressive talent
Consider to hire proffesional programs like Stanford's Institute of Design and Innovative Schools (Rotman in Toronto).
Design cycle
Implementation
Coasting
Sketching
Inspiration
Ideation
compliments
rooted in
impliments
How to incorporate?