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B207: Block 1 Big ideas in organisations - Coggle Diagram
B207: Block 1 Big ideas in organisations
Marketing
Concept
Environment
Research
Ethical considerations
Misuse of findings
Privacy
Protection
Guidelines/Codes
AMA
Data collection types
Marketing intelligence
Quantitative data
Qualitative data
External
Public information
Purchased reports
Organisational records
Primary
Secondary
Offerrings
Segmentation
Targeting
Positioning
Marketing Mix
Place (distribution)
Promotion
Product
Macroenvironment
STEEPLE
Societal
Technological
Ethical
Environmental
Economic
Legal
Political
Pricing
People
Process
Physical evidence
SWOT Analysis
Operations Management
Strategy
Coordination
Product & Service design
Process design
Internationalisation
Risk
Impact
Likelihood
Hazard
Mitigation
Resilience
Financing
Traditional
equity finance
leasing
bank facilities
bank overdrafts
debt factoring
working capital management
retained earnings
New forms of financing
Crowdfunding
Equity
Gift/reward
Peer-to-peer lending
Online lending platforms
Microfinance
External environment :
Globalisation
Labour shortages
Outsourcing
Onshore
Offshore
Reshoring
International trade
Strategy
Turnaround priorities
Regaining competitiveness
Protecting balance sheet
Trust & Transparency rebuilding
Innovation
Organisational culture
Competitiveness
Niche markets
Societal progress
Continuous improvement
Change
Study skills
Critical thinking
Analysis
Thinking triangle
Enquiry cycle
Note taking
Skills audit
Time management
Reflection
Reading
Writing
Referencing
Sources
Working online
Political
Context
Understand
Analyse
Manage
Stakeholder analysis
Skills
Strategic direction
Building alliances
Reading situations
Personal
Interpersonal
Economic
Microeconomic
Macroeconomic
Biotechnology
Hedge funds
Overdrafts
Debt factoring
Lease financing
Venture capital companies
Retained earnings
Working capital