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Brand name - Coggle Diagram
Brand name
Memorable
easy to remember
easy to pronounce
easy to spell
relevance
connect with value
product and service
Emotional appeal
Evoking emotions
reflects Identity
clarity and simple
impactful
easy for communication
Distinctiveness
uniqueness from competitor
Timelessness
can stay for longer time
Legal consideration
should not be trademarked before
Cultural consideration
appropriate culturally
versatile
Meaningful