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International Marketing - Coggle Diagram
International Marketing
Diagnosics of marketing: a strategic tool used to review the effectiveness of existing and planned marketing strategies and activities.
Internal Diagnostics:
Segmentation: to divide in multiple segments a market with similar characteristics to be more identifiable and accesible
1.Geographical
- Demographical
- Marketing Mix
Extended Marketing mix: set of controllable tactical tools blend to produce the reaction intended in a tatgeted market: the 7 p´s
- Product
- Price
- Place
- Promotion
- Process
- People
- Physical Evidence
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External Diagnostics
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Porters 5 forces
- New entrants
2.Threaths of substitution products
- Power of customer
- Power of suppliers
- Competition in Industry
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