Please enable JavaScript.
Coggle requires JavaScript to display documents.
MMA Sports Hub, 2024 MEMBERSHIP GOALS, challenges, what can we do?,…
MMA Sports Hub
SWOT
strength
award winning coaches
champions
established
results and testimonials
weaknesses
opportunity
Threats
current
female
challenges
lazy
how to motivate
benefit of getting fit
(in general)
what can training do that others don't?
fees
too high?
we are already one of the cheapest gym around
bring value to our members
not to lower price further
increase price, make more exclusive
wasted if did not come for class
motivate to attend all classes
benefit? perks?
special packages?
???
time
review our schedules
Saturday/Sunday
classes?
trainer shift for Sunday Classes
no fun doing alone
Bring a Friend
how can we create a group for the target customer?
special interest group/corporate group
too rough
alternative to our Training Regime?
???
???
male
Q4-2023
200 members
Q1-2024
350 members
current
150 members
Q2-2024
500 members
Q3-2024
750 members
Q4-2024
1000 members
2024 MEMBERSHIP GOALS
challenges
what can we do?
rationale
similar challenges
but not primary concern
rectifications
membership strategy