How do the 4P's link to the Boston Matrix?
Price, Product, Place, Promotion
These 4 factors link to the Boston Matrix, because all of these factors are reliant on the performance of the product.
If the Price is too high, consumers would then be less likely to pay for the product... depending on the branding and the quality of the product. If the Price changes over time, the product could be Elastic, meaning that significant changes in the price, could affect how consumers approach the decision of purchasing. - Also, if the price is potentially too high, it could mean that it has less potential to become a STAR product.
Regarding the product itself, depending on what the product is, whether its a luxury good, inferior good etc... it could depend on how well the product does. Coca-Cola, is a STAR/CASH COW product, because it is affordable, a product that is practically untouchable in competition and also a product which consumers are attached to because of the branding that Coca-Cola has created.
Depending on where the product is being sold, in very populated areas such as high street store, then the product is likely to have a higher price tag, because of the type of consumers that go around to do their buying. This relates to the Boston Matrix, because the business and its products are much more likely to attract attention of potential consumers given the nature of the discovery during the search of buying something, and this could mean that there is a higher chance that someone will want to purchase something.