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Publicity Campaign - Social Cause - Coggle Diagram
Publicity Campaign - Social Cause
Eco-Friendly
Using Eco-friendly materials in your products.
Jute
Enviroboard
Glassine
Cellulose
Cornstarch
Green Cell Foam
Biodegradable materials that degrade over time, limiting the amount of waste poluting our planet.
Producing products in the least damaging way to protect the eco-system from futher harm.
Products designed with the environment in mind.
Living in a way that is not harmful to the environment
A deep rooted message to spread awareness of our environment, normally paired with a product that can change or reduce the amount of damage to it.
Encourgement to be more aware and active about your own environmental impact.
Ideas Of Visaul Imagery
Giving back what isn't ours
All raw materials come from some part of this planets environment, meaning it doesn't belong to us, nor was it's intended purpose for us to use in various ways.
Repurposing what materials we do use, so that it's not wasted.
Reuse, recycle.
Poster of image sequences, eco-friendly product slowly decaying over time, agaisnt other products which are not.
Cycle of life.
Destruction, Breakdown, Rebirth.
Let nature reclaim you
Nature reclaiming what belongs to it, strong visual imagery of models being 'reclaimed' by nature.
Bones signifying death
This imagery could be highlighted through the image of death or destruction
Fire burning fabrics/clothes to ashes that'll secrete into the soil and rejoin natures cycle.
A poster design of a dead/dying tree shaped like a hand reaching out, to symbolise a hand reaching out for aid.
Paired with a deep message, When the world reaches out for help. Would you ignore someone reaching out for help? Help the hand that reaches out.
Dying tree repersents the environmental damages and signifys how we need to start helping its instead of hurting it.
Campaign Methods
Teaser Campaign
Delivering a message of a set period of time, each installment in the campaign acts to gain more viewership and eagerness to know the full meaning behind the visual message.
Guerilla Advertising
The use of un-conventional advertising used to generate more attraction to a product or brand.
Street Marketing
Ambient Marketing
Ambush Marketing
Projections
Experimental
Viral Marketing
Posters
Televised Adverts
Social Media
Online
Product
ecological campaigning
Shifts in how living organisms interact with one another and their environments.
Fighting to protect other organisms and their environemts from the dangers of negitive changes.
Using strong visual imagery to convey a message of effect, followed by a solution to resolving the issue of envrronmetal damage/ecgological upset.
https://www.youtube.com/watch?v=GAnfzSKFbLQ&ab_channel=TheWoolmarkCompany
This video illustrates a breathtaking visual performance of the effects of oil polution, and how damaging that can be to ecological habitats. It uses the effect of these damages to
Campaigning is an organised course of action to achieve a set goal.
Methods
Brand Awareness of how to reduce ecological damge
Rebranding in the name of the environment to help build awareness and drive to make the world more sustainable
Launching an ecologically sustaing product
