IDEO Shopping Cart

Design philosophy

empathy-driven

human-centered

iterative

design firm with a focus in innovative products

25 foot mechanical whale

apple mouse

nike sunglasses

high tech medical equipment

results

new shopping cart design with several improvements

successful implementation in supermarkets across the country

safer, wider wheelbase for stability, improved brakes

more efficient, easier to maneuver, modular design for customization

more enjoyable, includes seating area, child seat, cup holders

testing phase

real-world testing of final prototypes in supermarkets

gathering feedbacks from users and employees

prototyping phase

iterating on designs based on user feedback

creating low-fidelity prototypes to test with users

ideation phase

brainstorming solutions in small groups

building on each other's ideas

research phase

identifying user pain points

lack of sealing

cart instability

theft

user observation and interviews

challenge

design a safer, more efficient and enjoyable shopping cart