IDEO Shopping Cart
Design philosophy
empathy-driven
human-centered
iterative
design firm with a focus in innovative products
25 foot mechanical whale
apple mouse
nike sunglasses
high tech medical equipment
results
new shopping cart design with several improvements
successful implementation in supermarkets across the country
safer, wider wheelbase for stability, improved brakes
more efficient, easier to maneuver, modular design for customization
more enjoyable, includes seating area, child seat, cup holders
testing phase
real-world testing of final prototypes in supermarkets
gathering feedbacks from users and employees
prototyping phase
iterating on designs based on user feedback
creating low-fidelity prototypes to test with users
ideation phase
brainstorming solutions in small groups
building on each other's ideas
research phase
identifying user pain points
lack of sealing
cart instability
theft
user observation and interviews
challenge
design a safer, more efficient and enjoyable shopping cart