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Unit 1 - Coggle Diagram
Unit 1
Benifits of International Business
Higher Rate of Profits / Increase in Sales
sell products outside the country/
prod > demand
acquire resources
GBE
Internal Environment
Micro environment / task environment / operating environment
Macro environment / general environment / remote environment.
Env Scan Tools
PESTLE
SWOT
VUCA
Types of
Business Env
Internal
Components
Human Resources
Company Image and Brand
Physical Assets and Facilities
R&D and Technological Capabilities
Marketing Resources
Financial Resources
External
Types
Micro
Suppliers
Customers
Marketing Intermediaries Competitors
Financial Community
Macro
Economic
Inflation
Interest rates
Growth rates
Unemployment levels
Levels of disposable incomes
Boom or recession
Non - Economic
Regulatory Environment
Socio-Cultural Environment
Demographic Environment
Technological Environment
Political Environment
Drivers for Globalization
Declining Trade Barriers
Technological Advances