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Flomana website, EXAMPLE - Coggle Diagram

Flomana website

Personas to identify your target audience

User journel

HANNAH (Hiring Manager)

Background: Hannah is an experienced hiring manager working for a design agency. She is responsible for finding and recruiting top-notch designers for various client projects.
Demographics: 35 yrs - female - live in urban area

Goals:

* Find a highly skilled designer with a diverse skill set for an upcoming project.
* Evaluate the designer's experience and expertise in multiple design disciplines.

Pain Points:

* Limited time to review numerous designer portfolios.
* Difficulty in assessing the quality and relevance of candidates' work.

Behaviors:

* Relies on online research to identify potential candidates.
* Values portfolios that showcase a range of design skills and highlight professional achievements.
* Prefers portfolios that provide clear contact information for easy communication.

OLIVER (HR Professional)

Background: Oliver works in the HR department of a large tech company. He is responsible for sourcing and screening candidates for various positions, including design roles.
Demographics: 40 yrs - male - live in Suburban area

Goals:

* Identify a talented designer who can contribute to the company's digital product design team.
* Assess the designer's expertise in UX/UI design and coding abilities.

Pain Points:

* Limited knowledge of design terminology and technical skills.
* Difficulty in distinguishing between designers with similar qualifications.

Behaviors:

* Conducts online searches to find potential design candidates.
* Appreciates portfolios that clearly highlight the designer's expertise in UX/UI design.
* Looks for portfolios that include project descriptions and outcomes to understand the designer's impact.