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Big ideas in organisations, image, EXTERNAL ENVIRONMENT, image, image,…
Big ideas in organisations
Marketing research
Data collected
Qualitative data
Quantitive data
Primary research
Secondary research
External
New product development
Categories
Breakthrough
New generation
Existing product improvement
Focus for offerings
Targeting
Segmentation
Markets
Positioning
Operations strategy
Supply chain development
Work force
Capacity and facilities
Technology
Performance objectives
Dependability
Quality
Sustainability
Speed
Cost
Flexibility
Focused operations
By tech speciality
By market segment
By volume
By specific performance objective
Process design
Step 1: Design factor
Step 2: Process choice
Step 3: Layout choice
Step 4: Detailed design
Variety
Variation
Volume
Visability
Operations management
role
Organising input resources
Managing outputs
Managing processes
Marketing mix
4P’s
Product
Place
Promotion
Place
Extended marketing mix (7P’s, services)
Process
Physical evidence
People
Marketing environment
Micro environment
Customer
Suppliers
Marketing intermediaries
Public
Competitors
Macro environment
S
ocial
T
echnological
E
conomic
E
nvironmental
P
olitical
L
egal
E
thical
Competitive advantage
Cost leadership
Focus
Differentiation
Raising Finance
Retained earnings
Bank Facilities
Working capital management
Leasing
Equity finance
Bank overdraft
Debt factoring
Venture capital/ Angel investors
International trade
Trade policies
Trade reform
EXTERNAL ENVIRONMENT
4 V's that influence operations' design
