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CDPS G1_[PR] Chapter 9 – Metrics: How platform managers can measure what…
CDPS G1_[PR] Chapter 9 – Metrics: How platform managers can measure what really matters
Metrics in different stages
Startup Phase- interactions
:one:
Liquidity
total of users
:heavy_plus_sign:
:crown:
level of interactions
ensure tracking both of the percentage leading to interactions & illiquid situations
:two: Matching quality
sales conversion rate
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reaching critical mass or gaining value
Metric during the growing phase
Monetization
run automatically
Metrics during
maturity phase
:check:incremental innovation
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:red_cross:Decline
combine Innovation&Metrics
1️⃣drive innovation
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2️⃣High signal-to-noise ratio
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3️⃣Facilitate resource allocation
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user retention
conversion rate
from active users to repeat users
Who
are you going to charge
How
are you going to charge
producer-to-consumer ratio
sales conversion rate
New metrics are continually being devised-
distance between consumers and producers.
repeat activities
to minimize the distance between Haier and its customers
a company's advertising budget might be viewed as a reflection of the distance between two sides
Google vs. Coca cola
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help platform managers develop smart strategies
Airbnb
convert consumers on its platform into producers
maintain positive network effects
fostering market liquidity by avoiding an imbalance
According to
the nature of platform
The forms of value being created and exchanged, the variety of interactions performed
Customized metrics
what
Number of interaction :question:
User commitment
(participation, the percentage of active users)
Rough estimate profits
the number of restaurant reservation&commission(fee)
Predict the development of platform (network effect)
:red_flag:
Fixed the problems and developed the strategies
Reflect the interaction value in platform
The number of girls on dating website & other users estimated value
How to
designing metrics :question:
method
:one:actionable
3 A’s test
:two:accessible
:three:auditable
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Information collector:easy to obtain
Information user：easy to understand
clearly related to the success of the business
2.provide clear guidance for strategic management decisions
the types of users
G1
Mos
Eric
Becky
Avery
Dora