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Unit 9 Milestone plans - Coggle Diagram

- - - - McDonalds' use of big data can help towards making this a reality as it can help develop new systems that have more security which can limit data breaches
        
        Security breaches, like data leaking can reveal to competitors what future plans for marketing or future products may be.
- - - - One reason they should be perusing a global and franchising strategy is because rapid expansion can be achieved.
        
        Using franchising alongside global strategy can make rapid expansion easier to achieve as the franchisor has no need to pay for additional staff or premises so can instead primarily focus on developing the business idea.
        
        A benefit from using global strategy is that it achieves economies of scale. The rapid expansion achieved from franchising makes economies of scale to be achieved earlier. Alongside this, franchising creates stronger brand awareness and obtaining a share of the market faster.
- - - - This strategy also allows for knowledge and skills to be distributed through the home country and foreign alternatives which is known as global learning. This is something that is not achieved in global strategy as they stick to having one market with no differentiation of products.
        
        This is particularly useful for McDonalds as different customers will have acquired tastes that need to be catered for.
- - - - I: However, this depends on how well the overall mission is understood by marketing staff- considering transnational strategy limits the ability of implementation from the organisational structure, if the need for high costs and high local responsiveness is not made clear to staff the theming may get lost in design of the products.
        
        As well as this, it also depends on how well the new country invested in takes the products. If the country's cultural differences are misunderstood then the cost increases made for differentiation will be a waste as sales would not have grown.