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Retail Experience Mgm - Coggle Diagram
Retail Experience Mgm
6. What can be depritized from my side ?
TEV & new car vehicle arrangement
Retail CICD steering
New car launch retail kit
Support MKT to communicate the MKT topics ( media, FB, MKT plan )
2. What's Retail Experience ?
Definition ? scope ? only physical or also including digital ?
Touch point for customers ?
What's done ? what's not ?
1. Consider the role from which aspect
From MKT brand aspect ?
Extend the brand perception in retail. Align customer to see in retail is as the same as customer to see from MKT's communication
new car retail kit design and activity steering
Showroom new car activity
if MKT campaign support showroom traffic ?
How to observe if MK plan support showroom traffic
Steer dealer's CICD outputs
CI/CD for dealers
Dealer relevant output review
Dealer's inquiry of CiCD
Asset request from dealers
RMP & digital signage platform
Asset searching and offering
From Customer in physical showroom
Hardware
Facility ( ND)
Digital signage ( DT)
Other digital tool for showroom physical TC? (tbc)
Sales process / Data ( SO & Chloe )
People ( Dealer, Training )
Service by people
What's the service Dealer offers in showroom
Product experience
Test-drive
Follow-up & customer care
Vehicle handover
Activity in showroom
New car event
( if data can support dealer anything ? )
CRM event
( if data can support dealer anything ? )
Vehicle ( SO)
Sales tool
Leather
Model nameplate
G-Class case, MM case
Any digital tool can be considered to enhance customer's expectation ?
Product presentation ? (e.g. digitalized stand to offer spec, brochure, price, available stock ? color ?
Test-drive ( e.g. each vehicle's key feature and route for TD)
Handover
3. The current REM job scope
What's relating to customer experience
Retail events
sales tool
What;s not relevant directly to customer experience ?
TEV/new car Vehicle logistic arrangement
5. Other topic
How to support showroom traffic
Via MBTw's data
Customer's profile for respective dealers
Via MBTw's data
4. What can be the new to enhance customer's experience in retail ?
The X-factor for customer in showroom ?
The area that no one take cares ?
Relevant to data or digital in order to have X-factor ?