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Nike - Coggle Diagram
Nike
Pre Jordan era
Not succsessful
Underdog for basketball shoe brands
Struggled to compete with other brands
Were known for running shoes rather than basketball shoes
Did not represent much big time players
Basic white shoe
Post Jordan Era
Largest shoe brand in the world
Great basketball shoes
Great running shoes
Great everyday shoes
Colors
Represented the most known NBA player
What led to changes
Sponsoring Jordan
Led to more customers
Paying the fines for different colors
No longer seen as a worse brand
Nike was more than shoe
New colorway represented Chicago bulls
Basketball shoes started to have color
Jordan represented Nike
Kids and athletes liked Jordan
More customers
How people viewed the changes
People liked the new colors
Popularity led to people liking Nike
Jordan fans came to Nike
Nike wasn't seen as a cheaper or less nice brand anymore
Jordan made Nike