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Primary Research, Secondary Research - Coggle Diagram
Primary Research
Questionaires
Advantages
Data collected usually quantitative
Can be done quickly
Done cheaply
Disadvantages
Can be expensive
Can be low reply rates
Can be false responses
A set of questions sent out to selected people in the post or asked online
Trialling
Involves testing whether consumers will buy/use the product
Advantages
Good way to assess demand
Reduces risk if its in large production
Disadvantages
Expensive to start
Must represent market
Focus groups
Small groups of people represent the market
Advantages
Good detail
Provide immediate feedback
Can ask more specific feedback
Disadvantages
Can be costly and time consuming
Small data
Individual opinions can be impacted by the group
Interviews
A person asks an individual or group of people questions
Advantages
Can be done online or face to face
Interviewer can explain questions
Customers can be target
Disadvantages
Can be expensive and time consuming
Customers may not want to be interviewed
Secondary Research
Census
A census is a nation-wide questionnaire
Advantages
Trustworthy
Free
Quick, easy, accessible data
Disadvantages
Could be out of date
Different in different countries
Internet
Advantages
Can be trustworthy
Easy to find data
Usually free
A massive global network
Disadvantages
Can also not be trustworthy
Can be expensive
Could be out of date
Could be bias
Websites
A page on the internet with information
Advantages
Quick, accessible, free data
Trustworthy
Disadvantages
Can also not be trustworthy
Can be expensive
Can be out of date info
Bias
Newspaper
A paper with news from local or worldwide for everyone
Advantages
Trustworthy
Up to date
Very broad
Disadvantages
Costs money
Bias
Not specific
Maginzenie
A paper with news/illustrations from local or worldwide for a certain group
Advantages
Up to date
Specific to a certain group of people
Trustworthy
Disadvantages
Expensive
Bias
Too specific