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SHOPEE - Coggle Diagram
SHOPEE
Important developements
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In Taiwan, the leader in e-commerce is
Shopee.
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As of 2017, this platform has recorded 80 million application downloads, more than 5 million in Vietnam
As of the third quarter of 2018, Shopee is the leading platform in both website access and mobile application rankings.
In 2022, Shopee led with sales reaching about 91,000 billion VND, accounting for nearly 73% of the total sales of the 4 largest e-commerce platforms in Vietnam.
Key investment highlight
Tech-Driven Innovation
The platform is at the forefront of technological innovation, continuously enhancing the user experience through features like AI-driven recommendations, secure payment options, and efficient logistics
Strategic Partnerships
Shoppe Vietnam has forged strategic partnerships with local and international brands, creating a robust ecosystem that benefits both consumers and sellers.
Market Dominance
Shoppe Vietnam commands a significant market share, driven by a diverse product range, competitive pricing, and a user-friendly interface.
Scalability
With a proven business model and a strong foothold in the Vietnamese market, Shoppe is poised for exponential growth. The investment will fuel expansion plans, both geographically and in terms of product offerings.
Overview
Shopee is an e-commerce company, was formed in 2015
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Shopee is currently available in the following countries: Singapore; Malaysia; Thailand; Taiwan; Indonesia; Vietnam, Philippines and Brazil.
Investment Oppotunities
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Market Expansion
Penetrating new regions and demographics, unlocking untapped markets.
Business model
C2C - Consumer to Consumer, which means acting as an intermediary for buying and selling between individuals
Shopee has expanded its B2C - Business to Consumer model, which means buying and selling between businesses and individuals, where Shopee still acts as an intermediary.
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target market
The main customers that Shopee targets are people between the ages of 18 and 35, have an active lifestyle, are proficient in using online applications, care a lot about price and love convenience.
Risk
With a large number of sellers, controlling product quality as well as supplier reputation is Shopee's biggest difficulty.