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- - - - disciplined action
        
        Involves setting a consistent course and sticking to it over the long term, avoiding unnecessary change of direction.
    - - disciplined people
      - disciplined thought
      - disciplined action
    - - dialogue is encouraged
      - truth is confronted, even if it's harsh.
  - - - Long hours
      - Standing out is discouraged, emphasizing the need for assimilation.
      - Doing what you are told to do
- - - - Setting:
        
        10 boys and 10 girls aged 11 or 12 placed in separate houses without adult supervision.
        
        Provided with food, money, toys, and cleaning equipment for the experiment.
      - Behavioral Differences:
        
        Girls engaged in cooperative activities like cooking, cleaning, and organizing a fashion show.
        
        Boys exhibited disruptive behavior, trashing the house, and engaging in antagonistic actions.
      - Group Dynamics:
        
        Boys separated into two groups, one attempting to antagonize the other.
        
        Tensions and minor conflicts occurred, but no serious harm.
      - Challenges:
        
        Early tension for girls when a neighbor's cat entered the house.
      - Outcome:
        
        Stark differences observed in behavior and approach between boys and girls.
        
        Some bullying and two girls decided to leave before the experiment's end.
  - - - Disciplined People:
        
        Girls exhibited a more disciplined approach in organizing and cooperating.
      - Disciplined Thought:
        
        Reflect on how group dynamics and conflicts align with the concept of confronting brutal facts.
      - Disciplined Action:
        
        the boys' disruptive behavior contrasts with the idea of disciplined action.
        
        the girls' cooperation aligns with maintaining a consistent and focused course.
      - Integration of Learnings:
        
        the impact of disciplined behavior on the success or failure of the experiment.
- - - - McDonald brothers streamline the menu, focusing on hamburgers.
    - - Implementation of a self-service model for operational efficiency.
    - - Architectural innovations, including golden arches, shape McDonald's identity.
    - - Expansion through franchising with Ray Kroc's involvement.
    - - McDonald's becomes a global franchise, introducing iconic products.
  - - - History on Maps
- - - - Southwest prioritizes a positive work environment through fair wages, union representation, and employee contentment.
      - Labor relations reflect strategic decision-making and a commitment to a motivated workforce.
    - - Herb Kelleher's leadership decisions, like the triangular route concept and pricing strategies, showcase strategic acumen.
      - Disciplined and strategic leadership is evident in Southwest's success.
    - - Opting for a single aircraft type (Boeing 737) indicates cost efficiency and operational streamlining.
      - Simplified operations and training contribute to Southwest's overall efficiency.
    - - Southwest's point-to-point service model minimizes complexities seen in hub-and-spoke systems.
      - Operational efficiency is highlighted by providing more direct flights.
    - - Southwest's commitment to low prices aligns with a strategy emphasizing a small margin and high volume.
      - Aggressive pricing reflects a strategic approach to attract and retain customers.
    - - Southwest's entry into new markets with aggressive pricing demonstrates effective market positioning.
      - The airline strategically undercuts competitors while maintaining profitability.
    - - Southwest's 47 consecutive years of profits showcase effective financial management.
      - Adherence to a sustainable business model contributes to ongoing financial success.
    - - Creative and distinctive marketing, such as love-themed branding, contributes to brand recognition.
      - Southwest maintains a unique and recognizable brand image.
    - - Southwest's adaptability to industry changes reflects organizational flexibility.
      - Innovative strategies and disciplined responses contribute to the airline's continued success.
  - - - WOBI
- - - - Introduction to Stop Doing List:
        
        Deletion of unnecessary tasks.
      - Setting a Time Frame:
        
        Choosing two items to stop within 90 days.
        
        Commitment to making it happen.
      - Personal Story - Michael's Wife:
        
        Relocation to London for design school.
        
        Interaction about potential job offer.
      - Discussion with Michael's Son:
        
        Son predicts retirement within a year.
        
        Decision not to retire but do less of what's disliked.
      - Creation of Stop Doing List:
        
        Collaborative effort to identify disliked tasks.
        
        Insightful questioning by Michael's son.
      - Assessment of Impact:
        
        Evaluating whether stopping tasks leads to more or less.
        
        Realization of increased freedom and income.
      - Reflection on Psychological Barriers:
        
        Getting in one's own head about tasks.
        
        Overcoming mental barriers to stop certain activities.
      - Link to Personal Development:
        
        Connection to the importance of being a better human.
        
        Aligning actions with personal and professional goals.
    - - Analysis:
        
        Strategic Elimination for Success:
        
        Aligns with the idea of the "Hedgehog Concept" from "Good to Great."
        
        Success involves not just doing the right things but also stopping what hinders progress.
        
        Freedom and Impact:
        
        Relates to the "disciplined people" aspect from the book.
        
        Discipline in stopping certain tasks leads to more freedom and impact.
        
        Continuous Improvement:
        
        Reflects the principle of continuous improvement.
        
        The commitment to ongoing assessment and adjustment for better results.
        
        Parallel to Business Disciplines:
        
        Individual discipline mirrors the discipline applied in successful companies.
        
        Strategic decisions and intentional actions lead to sustained success.
    - - Channel
        
        The Society of Advice
      - Date of release
        
        June 2023
      - Carl Richards
        
        financial planner and author
      - https://www.youtube.com/watch?v=-26b52V0NDA