Psychographics
Music style and genre: pop, alternative/ 70s rock, blues, pop, pop rock/punk, alternative/indie pop
Lifestyle: relatively engaged with the arts, occasional cinema goers, very likely to use word of mouth as a means to get and give recommendations
Arts audience (insights): fun, fashion and friends; urban arts ecletics
Media habits: western movies and music, with a preference for vintage
CCCC Model: reformers, explorers, aspirers