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CHAPTER 8 : STRATEGY FORMULATION AND EXECUTION - Coggle Diagram
CHAPTER 8 : STRATEGY FORMULATION AND EXECUTION
apa yang dimaksudkan dgn thinking strategically ?
amik long-term view
tngok gambaran yang luas
positively affect performance
STRATEGIC MANAGEMENT : keputusan dan tindakan yang dibuat untuk formulate dan buat strategi tu yang akan provide a competitively superior fit between the organization and environment untuk capai matlamat
kenapa kena ada strategy ?
STRATEGY : plan tindakan yang menjelaskan pembahagian sumber dan aktiviti untuk deal dengan enivronment, capai competitive advantage dan capai organiasi punya goals.
compettitive advantage : apa yang telah set organisasi apart from tohers and provides with distinctive edge for meeting cust
TARGET CUSTOMERS
EXPLOIT CORE COMPETENCE : something yang organisasi buat dalam perbandingan dgn pesaing
CREATE VALUE
ACHIEVE SYNERGY : berlaku bila organziational parts interact untuk produce joint effect yang lebih baik daripada buat sendiri
TIGA LEVELS OF STRATEGY
CORPORATE-LEVEL STRATEGY : business apa kita buat ? (berkaitan dengan organisasi as a whole and the combination oh business units
tiga pendekatan
portfolio strategy : berkaitan dgn campuran SBUs and product lines untuk proved synergy adn competitive advantage
Boston Consulting Group (BCG) matrix : organize business along two dimensions - business growth rate and market share
star (rapid growth and expansion)
cash cow (milk to finance bright prospects and stars)
bright prospect (new ventures, risky)
dog (no investment. keep if some profit)
kepelbagaian (diversification) : strategy untuk ubah kepada business yg lain
MERGER : dua atau lebih organisasi gabung jadi satu
JOINT VENTURE : strategic alliance atau program oleh dua atau lebih organisasi
BUSINESS-LEVEL STRATEGY : macam mana nak compete ? ( berkaitan dengan setiap business unit )
FUNCTIONAL-LEVEL STRATEGY : macam mana nak support business level strategy ? ( berkaitan kepada major functional separtments )
STRATEGY FORMULATION VS EXECUTION
FORMULATION : includes the planning and decision making yang lead to the penubuhan goal firma dan pembinaan specific strategic plan
EXECUTION : penggunaan managerial adn organizational tools untuk driect resources kepada accomplishing strategic result
SWOT
STRENGTHS (INTERNAL) : geographic distribution yang luas. produk dan services yang meluas, strong line of private-label brands
WEAKNESSES (INTERNAL) : high debt load, manufacturing yg complicated , slow start on digital-ordering technology
OPPORTUNITIES (EXTERNAL) : expand customer service experience, address growing customer concerns over food waste and plastic use,
THREATS (EXTERNAL) : pengembangan yang agresif antara nontraditional, competition yang intense akan push untuk penurunan harga, ketidakpastian yang diakibatkan oleh COVID-19
PORTER'S FIVE FORCE
POTENTIAL NEW ENTRANTS
BARGAINING KUASA BELI PENGGUNA
BARGAINING KUASA PEMBEKAL
THREAT OF SUBSTITUTE PRODUCTS
PORTER'S COMPETITIVE STRATEGIES
DIFFERENTIATION STRATEGY : distinguish products and services
COST LEADERSHIP STRATEGY : cari kecekapan facilitites and cost reductions, cost controls
FOCUS STRATEGY : concentration on a specific region or buyer
GLOBAL STRATEGY
GLOBALIZATION STRATEGY : use of standardized product design dan advertising strategies
MULTIDOMESTIC STRATEGY : handling of competition setiap negara yang bebas dari industry competition
GLOCALIZATION STRATEGY : combines global coordination untuk capai kecekapan dengan flexibility untuk meet needs in lain negara
GLOBAL CORPORATE STRATEGY
GLOBALIZATION STRATEGY : anggap dunia sebagai single global market, standardizes global product
GLOCALIZATION STRATEGY : cari balance global efficiencies and local responsiveness
EXPORT STRATEGY : focus secara domestic , export beberapa brg yg diproduced secara domestik ke negara tertentu
MULTIDOMESTIC STRATEGY : handles markets secara bebas untuk setiap negara, sesuaikan product dengan citarsa dan keperluan lokal
STRATEGY EXECUTION
EMBEDDEDNESS : kefahaman yang mendalam dan acceptance of organizational direction and purpose throughout the organization
ALAT UNTUK MELETAKKAN STRATEGI SBG TINDAKAN
VISIBLE LEADERSHIP : motivate orang, bentukkan culture and values
CLEAR ROLES AND ACCOUNTABILITY : mewakilkan autoriti, define roles , measures and metrics
HUMAN RESOURCES : recruit emplyees , manage promotions and provide training
CANDID COMMUNICATION : open lines of communication , encouraging debate, jujur