Fun Fizz Marketing Campaign
Social Media
Magazine
Video advert
Billboard
Target audience
Legal and ethical issues
Regulatory bodies to be aware of
Drink can
Good way to create a community feeling
Get people to share pictures and comments about their drinks
Helps to target the younger generation
Good way to keep people updated
Advertise in popular magazines that suite the target audeince.
Help to target the older generation that may prefer to read physical things rather than digitally
Can include catchy slogans and images - good visual advert
Very good way to present a visual to engage the audience
Good way to reach a large target audience - especially the younger generation.
Just something short and catchy to get peoples attention
A good way to target a lot of people at once
Good way to target people when out and about - this is when they are most likely to buy one too.
Simple wording and image needed - nothing complicated
Catchy phrases needed
ASA - advertising
OFCOM - communicating
BBFC - online content
Bright colours
30+ - need to ensure that there is a wide variety of advertising methods to support this
13-18 - campaign needs to support those that are younger too.
People at work/school
Keep within the law
Keep to the regulatory bodies
Be considerate of ethical issues
Catching to the eye
Bold writing that will stand out
Background design to make it stand out