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Primary and secondary research methods - Coggle Diagram
Primary and secondary research methods
Primary - new research that doesn't already exist
Questionnaires
Series of questions to gather specific information
Open questions allow the audience to write extended questions
Closed questions provide quantitative data that is easy to analyse and convert into graphs
Focus groups
Groups of people assemble to participate in discussion
Can get detailed qualitative feedback
Interviews
Can be used in journalism and media reporting to gather opinions
Online surveys
Questionnaires that audience can complete online
Quick and easy to create and analyse
Convenient to complete
Secondary - existing research
Internet research
Search engines used and data, personal opinions, news articles and academic research are gathered on a particular topic
Books and journals
Textbooks can provide valid way of gaining information and ideas
Magazines and newspapers
Wealth of information
Often articles are written by professional journalists who have used their own primary research
Television
Documentaries, news and factual advice programmes, whilst at times could be biased, can condense vast amounts of information into short and manageable chunks