"The content of ideas, the interactive processes by which those ideas are generated and communicated, and the institutional context in which they occur all have significant implications for our three varieties of capitalism. In a very preliminary way, we could point to the role ideas and discourse have played in promoting such change, whether in pushing greater liberalism in LMEs like the UK and the U.S., reinforcing cooperation in CMEs like Germany and Sweden, or reducing state influence in SMEs. Beyond this, however, we need to ask about discursive interactions in institutional context, that is, who is talking to whom where"