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CHAPTER 4 PERCEPTION & INDIVIDUAL DECISION MAKING - Coggle Diagram
CHAPTER 4
PERCEPTION & INDIVIDUAL DECISION MAKING
Perception
a process => organize and interpret sensory impressions => give meaning to their environment
Factor that influence perception
Perceiver
Situation
Target
Attribution Theory: Judging Others
Depend on
Distinctiveness: different situation
Consensus: others
Consistency: different moment/time
Internal causes
Shortcuts
Selective Perception: selective interpret
Halo Effect: general impression
Contrast Effects: evaluation by comparisons
Stereotyping = Profiling
External causes
Making Decision
Making decision to solve problem
Make wrong decisions
8 biases and errors
Availability:
lastest
Escalation of Commitment:
evident that it is wrong
Confirmation:
only facts to support decisions
Randomness:
superstitions
Anchoring:
first received
Winner's Curse:
bidder pays too much due to value overestimation
Overconfidence:
believing too much in our own ability
Hindsight:
outcome => accurately predicted before hand
Models
Bounded reality
Intuition
Rational decision making
Individual Differences in decision making
Gender
Differences develop early
Personality
Ethics
Utilitarianism
Justice
Rights
Improving Creativity
Creativity: Novel and useful ideas
3 components
Creative-Thinking skills = personality characteristis + creativity
Intrinsic Task motivation: desire
Expertise: the foundation
Affect/ Influence by:
Individual
Organization
Issue topic: general ≠ Problem = actual + desired