Please enable JavaScript.
Coggle requires JavaScript to display documents.
Book Review Chapter 4 Writing Business Messages - Coggle Diagram
Book Review
Chapter 4
Writing Business Messages
4.4 Composing Your Message: Choosing Powerful Words
Choosing Powerful Words
Balancing Abstract and Concrete Words
Finding Words that Communicate Well
Choose familiar words
Avoid clichés and buzzwords
Choose strong, precise words.
Use jargon carefully
4.7 Writing for Mobile Devices
Making Mobile Messages More Effective
Prioritize information
Write shorter and more-focused messages and documents
Use a linear organization
Use shorter subject lines and headings
Use shorter paragraphs
4.6 Composing Your Message: Crafting Coherent Paragraphs
Crafting Coherent Paragraphs
Topic sentence
supporting sentences
Transitions
Developing Paragraphs
Illustration
Classification
Cause and effect
A problem and solution
Comparison or contrast
4.1 Adapting to Your Audience: Being Sensitive to Your Audience’s Needs
4.1.2 Maintaining Standards of Etiquette
4.1.3 Emphasizing the positive
4.1.1 Adopting the “YOU” Attitude
4.1.4 Using Bias-Free Language
4.3 Adapting to Your Audience: Controlling Your Style and Tone
Creating a Conversational Tone
Avoid preaching and bragging
Be careful with intimacy
Avoid obsolete and pompous language
Be careful with humor
Using Plain Language
Show Respect for the Audience
Boost Productivity and Profitability
Support the “You” Attitude
Selecting Active Voice or Passive Voice
4.2 Adapting to Your Audience: Building Strong Relationships
Establishing Your Credibility
Honesty
Objectivity
Awareness of audience needs.
Credentials, knowledge, and expertise.
Endorsements.
Performance
Confidence
Sincerity
Projecting Your Company’s Image
Communication Style
Communication Guidelines
4.5 Composing Your Message: Creating Effective Sentences
four basic varieties
compound
complex
simple
compound-complex
Using Sentence Style to Emphasize Key Thoughts