To understand the role of media in the confusion that the general public feels, researchers (Daoust, A., & Racine, E. (2014) gathered a consecutive sample of American and Canadian print media articles from 5 newspapers with the highest circulation containing the keywords brain dead and brain death in headlines, lead paragraphs, and body of test. They discovered prevalent colloquial uses of the term brain death, rare definition of DNC and even rarer reporting of the criteria for determination of death. The neurological criteria for determination of death were mentioned in less than 10% of the articles and specific trysts or conditions required to meet this criterion in less than 50 percent of all the articles. Important errors about the diagnosis, understanding, and time of death are found in respectively, 1.2, 5, and 5.3% of all articles.
Media it seems impact people's opinion about brain death because it rarely mentions the criterias and meticulous the process is.