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My Supper Hero Food Delivery Service - Coggle Diagram
My Supper Hero Food Delivery Service
Q1
Challenges & Solutions
Investors (Solution)
Session 13
don't take a salary
raised £500,000 from angel investors
will need additional funding / investment
Orders increasing since re-opening (solution)
- 12 weeks
deliver nationally - twice per week
Branding & Marketing (Solution)
packaging
environmentally friendly
plastics in the packaging are all plant-based & fully compostable
customers want this as an alternative to plastics and other waste that other delivery services use
Marketing (solution)
audience to test and understand a small groups interest in My Supper Hero
social media word - Klass's involvement - orders snowballed
15% discount for subscribers
prices start at £13.50 per person
2 favourite dishes
Life turns back to normal - lots of competition to get slots per week for meal kit businesses
crowded market but early signs that My Supper Hero might be something that sticks with customers
Alternative food delivery service (Solution)
despatched to homes
reheat
pre-prepared - team of 5 chefs
serve hot
restaurant quality food
easy
Competition
(Challenge)
other food delivery services with unhealth options
food boxes ("very basic and very time consuming") - raw ingredients
Alternative - eat well & less time spent cooking at home
Surrounded by other chefs
(Challenge)
pandemic restricted this
Access to food
(Challenge)
harder to come by due to the pandemic (foods the chefs are used to cooking with)
Staffing Crisis
(Challenge)
low staff levels to do the jobs needed
Reopen
(Challenge)
food delivery business (
My Supper Hero
)
Lockdown
(Challenge)
retained staff but have now moved to other jobs
staff feel that the unsociable working hours are not for them
returned to native countries