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4.2 - Characteristics of sports development initiatives and events -…
4.2 - Characteristics of sports development initiatives and events
Purpose + Aim
Linked to social needs,
so what does the community need?
Improving facilities to
meet social needs.
Government targets linked
to community sport.
Growing the School Games
Impetus around 14-25 year Olds
Specific targets
Sport England link to participation
Public awareness is
grown linking initiative to days
Paralympic School Day - linked to education
Links to fashion - Role models
Exposure to range of role models,
links to purchasing clothing / equipment
Scale
International Sport Development;
The IOC;
IOC support the World Food Program
IOC ‘Sport for Hope’ in Zambia providing education, sport and health services.
Partners with the UN to use sport to combat crime and promote peace
IOC Sport Kit to 700,000 young people.
Nationally; DCMS helped to
increase participation in sport.
Sport England Initiatives are generally ran on a national basis
Regionally; CSPs develop links between
organisations to promote opportunities.
NGB links with schools
Locally; Initiatives offered within
a local community, usually aimed at participation.
PE and School Sport Premium
Organisations Involved
Depending upon the scale, different organisations would be involved;
NGBs
Voluntary / Community Sport Clubs
International Federations
Combinations of all the above in partnership.
The organisations involved would differ depending on the scale of the initiative / event.
Funding +
investment
Sport England initiatives backed by Government funding.
National Lottery funding used by Sport England and UK Sport.
NGB funding acquired through Sport England.
Private sponsorship also used by some organisations eg. Sainsbury's School Games Barclays Premier League, Vitaliy Blast
Duration
One off events
Arrive in a host city and promote
sport in that area followed by a legacy plan
Olympics
World Cups
Commonwealth Games
Long term initiatives
Constant initiatives that are ran
all year round, and have been in place for a number of years.
This Girl Can
School Games
Kicks
Methods of Promotion
Local Events;
Local Newspapers / local radio stations
Appealing to the potential market
Social media campaigns
Major Sporting Events;
Social media campaigns
International and National Initiatives and Events
TV advertising campaigns on a global scale
Raise awareness to a wider audience