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BRAND DNA, C. Customer Focus, A. Business Plan, B. Marketing Communication…
BRAND DNA
C. Customer Focus
Insights
Research
Target segments
Customer life cycle
Customer Service
Value propostion
A. Business Plan
Goals
Tactics
Forecasting
Competition
Budgets
B. Marketing Communication
Logo
Image
Campaigns
Marketing channels
Referral partners
D. Product/Service Development
New products/services
Claims
Research
Design