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Big Ideas in Organisations
Marketing Concept
Strategy
Formulating an offering
Market Analysis
Implementation/Monitoring/Evaluation
Mission/Vision/Values
Offering
Segmentation
Targeting
Market
Positioning
Operations Strategy & Coordination
Decision areas:
Supply chain dev.
Technology
Capacity/Facilities
Workforce
Performance Objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Cost
Trade-offs
Raising Finance
Size/finance employed :!:
Liquidy&capital:!:
External Business Environment
Technology
Social
Economic
Legal
Environmental
Political
Marketing Research
Planning
Exploration
Refine design
Collection
Analysis/Interpretation
Reporting
Design of Processes/Steps
Detailed design
Layout choice (Fixed/Functional/Product/Hybrid & Mixed)
Process choice (process vs service)
Understand design factors (Volume/Variety/Variation/Visibility)
Marketing Mix
Product
Place
Promotion
Pricing
People
Process
Physical Evidence
International Trade
Trade reform
Trade policies
Product & Service Design
New Development
New generation
Breakthrough
Incremental
Process (4 phases):
Discover
Define
Develop
Deliver
Quality Function Deployment (QFD) Matrix
Resourcing
Labour Shortages & Immigration Policy
Marketing Environment
Micro
Stakeholders
Macro
Legal
Ethical
Political
Environmental
Economical
Technological
Social
Operations Management
Processing (material/information/customer)
Transformation (physical/informational/possession/location/storage/psychological)
Managers
managing outputs
managing processes
organising resource
