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Vision Map Tasks, Always-On & Management, Strategic Goal, Strategic…
Vision Map Tasks
Community Participation
User Playground
Monthly Activities
- Created additional marketing touchpoints with Musty Activities
- Maintained an average of 2.2K active users and an average of 311 daily active users.
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Service Discovery
- Launched PlayonKlaytn.
- Created a total of 90 tweets and accumulated approximately 1.1Kmentions.
Identified event opportunities from 3rd parties - Hooked hosted Binance live, IQ Protocol hosted Twitter space which joined 100+ ppl.
Decentralized Governance
- Amplified open governance projects: promoted Neopin, Kommune DAO through Klaytn owned channels.
- Neopin saw a 20%+ increase in voter turnout after social promotion.
- Continued to educate the community about Klaytn's decentralized governance and Gov forum features.
- Especially for KCF proposals, the community gets involved and interacts with the project, with 10-40 comments per proposal.
- Helped GCs vote based on community sentiment, which in turn helped the community weigh in on SwapScanner's proposal.
Transparency
Organized monthly town halls, with an average of 20 holders attending.
Coordinated five social and three community channels to quickly share all the events and happenings of the foundation
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Always-On & Management
Contract
Oversee the complete contracting process within growth team to foster smooth and efficient collaboration - encompassing budgeting, contract creation, and payment management.
Social & Community
Tasks
Coordinate with team members and agencies to ensure language-specific (English, Koreana, Vietnamese) and channel-specific content goes out in a timely manner.
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Datas
Klaytn_KR account
- Followers: increased >300
- Engagement: increased from 7K at the beginning of the year to an average of 40K and a maximum of 60K.
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Play On Klaytn account (Launched in June)
- Engagement: Currently have a highest engagement of 149K and an average of 54.7K. (This is typical for a Twitter account with around 15K followers.)
- Followers: 3.2K
Established Process
Krew Onboarding
Help with handoffs for new members of the Growth group and explain how marketing collaboration works to new members of the Biz group to ensure a smooth onboarding.
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Conference
- Supported Kevin in planning the NFT Swag project. Planned User minting flow, Minting Schedule, and Amount.
- Conducted live social posts for #KSL2023 - 114 mentions. 50+ posts
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