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Chapter 4: Develop Your Mission and Purpose (M&P)
What is a M&P ?
"The foundation of effective decision making is a valid mission and purpose to guide it"
Give guidance in all cases
Long term goal
How many decisions will make things tougher today than they were yesterday but benefit you dramatically in the long term ?
Shield to deal with the adversaries tactics
Promises
Threats
Requests
Benefits
No worry about relationships
Not responsible for other decisions
No worry about a win-win
Example
Lincoln's focus on saving the Union at any cost, whatever the losses
Valid vs invalid M&P
Invalid M&P
Money and power
Commonly accepted mission
Lesson
Both must be the result, not the essence of a M&P
Disadvantages
Self-centered
Set in the individual world which is invalid regarding any other person, business or negotiation
Destructor
Wealth nor power are not gained without undermine or damaging ourselves and/or other individuals
Uncontrollable
As they are results, not essence, they are unpredictable thus beyond our control
Valid M&P
Someone else
A negotiator and his/her adversary are linked together
You cannot go anywhere without him/her
So your mission and purpose is to focus on him/her
Adversary's world
Examples
For a politician and leader, it must be set in the world of his or her constituents
For a businessperson, it must be set in the world of the customer
For a negotiator, it must be set in the world of the team sitting across the table
Advantages
See the benefits of the product or service you offer
See the adversary without false assumptions
Get the adversary to see and act with the same clarity
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Concise ones
Simple and concise
Avoid clouded and difficult vision
Lead to the desired objective
Must be written
Continuous improvement
Vision may change
Business not apparent
Require in-depth questioning
What is my business ?
What is my mission ?
Illustrations
Illustration 1 : Kodak
Bibref
Author
Scott D. Anthony
Journal
Harvard Business Review
Title
Kodak’s Downfall Wasn’t About Technology
Link
https://hbr.org/2016/07/kodaks-downfall-wasnt-about-technology
Description
https://www.youtube.com/watch?v=j33EGRmol1Y&ab_channel=CameraZone
Why is it relevant?
Failure to Adapt Mission and Purpose
A valid mission and purpose should evolve based on changing circumstances
While Kodak had a clear mission and purpose centered around film photography, they failed to adapt this mission and purpose when digital technology emerged.
Understanding the Adversary's World
understanding and aligning with the adversary's (or in a business context, the market's) needs and perspectives
Kodak did not fully embrace the shift in consumer preferences towards digital photography
failure to align their mission and purpose with the evolving market dynamics.
long-term sustainability and adaptability
This lack of adaptability and evolution in their mission and purpose ultimately led to their decline
Lack of Continuous improvement
Illustration 2 : Nicolae Ceausescu
Description
https://www.youtube.com/watch?v=DlmdxrU4rzA&ab_channel=Hoog
Bibref
Author
Doug Bandow
Journal
cato
Title
The Rise and Fall of Nicolae Ceausescu, “the Romanian Fuehrer”
Link
https://www.cato.org/commentary/rise-fall-nicolae-ceausescu-romanian-fuehrer
Why is it relevant?
Self-Centered M&P
pursuit of power
Invalid Mission and Purpose
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her wife and Nicolae have been killed in the city
Illustration 3 : Howard Schultz - Starbucks
Bibref
Source
wikipedia
Link
https://en.wikipedia.org/wiki/Howard_Schultz
Title
Howard Schultz
Description
https://www.youtube.com/watch?v=2PZ9TyA0EXI&ab_channel=MinuteVideos
Analysis
Why is it relevant ?
Mission and purpose of Howard
Schultz envisioned Starbucks as a place for conversation and community, a "third place" between work and home.
This vision was not just about selling coffee, but about creating a unique experience
Starbucks invalid mission and purpose
In the mid-2000s, Starbucks began to drift from its original mission, focusing more on rapid expansion rather than the quality of the coffee experience
Howard developed his mission and purpose
he returned in 2008 and revived the company. he developed his mission and purpose which led to huge success.
Despite facing numerous rejections and challenges, he did not give up
Not the money but
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Illustration 4 : Ronaldinho's carrier
Bibref
Journal
bleacherreport
Link
https://bleacherreport.com/articles/2886542-what-went-wrong-for-ronaldinho-from-worlds-best-no-10-to-prisoner-no-194
Title
What Went Wrong for Ronaldinho: From World's Best No. 10 to Prisoner No. 194
Author
MARCUS ALVES
Analysis
Peak of Career and Natural Talent
Ronaldinho was celebrated for his extraordinary talent, creativity, and charisma on the field.
Consequences on Career
This deviation from a disciplined and focused approach had an impact on his professional performance.
Lack of Long-term Focus on Mission
Downfall
Ronaldinho, despite his immense talent, reportedly began to show a lack of long-term focus and dedication to his career
A clear and consistent mission and purpose are crucial for sustained success.
Lake of discipline
Stories of his lifestyle choices, including frequent partying and a perceived lack of discipline in training, suggested a shift away from a focused footballing mission.
Contrast with Players Having a Clear Mission
Athletes like Cristiano Ronaldo, who are known for their disciplined lifestyle and dedication to their sport, have enjoyed longer periods of success at the highest level of football.
Lesson from Ronaldinho’s Journey
Ronaldinho’s story illustrates that even immense natural talent can be overshadowed by a lack of sustained focus on a clear mission and purpose.
Description
https://www.youtube.com/watch?v=TJZAmdmwYjM&t=537s&ab_channel=SKILLEROriginals
Illustration 5 : Theranos
Bibref
Link
https://en.wikipedia.org/wiki/Theranos
Title
Theranos
Source
Wikipedia
Analysis
Downfall and Legal Consequences:
Holmes was charged with massive fraud, and Theranos eventually ceased operations.
Holmes' conviction highlighted the consequences of pursuing success and financial gain without a foundational, ethical mission and purpose.
Lack of Transparent and Ethical Mission
Despite the initial hype, it was revealed that the technology Theranos claimed to have developed did not work as advertised.
The company's practices were shrouded in secrecy, and it was eventually uncovered that Holmes and Theranos had misled investors, patients, and the public about the efficacy of their technology.
This conduct represented a stark departure from a clear, ethical mission and purpose. The focus had shifted from genuine healthcare innovation to maintaining the facade of success and continued financial investment.
Initial Success and Acclaim
Theranos quickly garnered significant attention and investment
the company was valued at $9 billion, and Holmes was lauded for what appeared to be a groundbreaking healthcare innovation.
Description
https://www.youtube.com/watch?v=J1NZKupd4x8&ab_channel=HenryBelcaster
Elizabeth Holmes founded Theranos in 2003 with the purported mission of revolutionizing blood testing technology. The company claimed to have developed a device that could conduct a wide range of tests using a very small amount of blood from a finger prick but it was fake and all the tests was fake.