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Visual Design Principles - Coggle Diagram
Visual Design Principles
Balance:
Achieved when things are in equilibrium. This is commonly achieved through an equal weighting or distribution of elements within a whole.
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Asymmetry: when a design is halved and there are different selections and arrangements of elements in each part.
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Visual balance comes from arranging elements on the page so that no one section is heavier than the other.
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Rhythm/ movement:
Is the use of lines, colour and repetition to create the illusion of motion through the use of: curved forms or lines and repetition of geometric forms.
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Movement can create a sense of rhythm, and can establish pattern and texture.
Regular movement: occurs when the intervals between the elements, and often the elements themselves, are similar in size or length
Flowing Movement: gives a sense of rhythm, and is often more organic in nature
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Unity:
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Refers to the coherence of the whole, all of the parts are working together to achieve a common result; a harmony of all the parts.
Achieved through the effective and consistent use of any of the elements, mainly pattern.
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Perspective:
Created through the arrangement of objects in a two-dimensional space to look like they appear in real life.
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Perspective can be achieved through the use of relative sizes of objects, overlapping objects, and blurring or sharpening objects.
Formal perspective:
One point - simplest form, view something face on.
Two point - common form of perspective,
viewpoint is at an angle of the object.
Three point - useful for tall objects, viewpoint can be up or down.
Proportion and scale:
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No matter how large or small the object is scaled it is always true to its original or natural proportions.
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Contrast:
The use of opposite elements (light vs dark colours, rough vs smooth textures, large vs small shapes, 2 different types of font etc.) in a work to create visual interest, excitement and tension.
Tips:
Simplicity, clarity, readability and not too busy.
Consistency - colours, fonts, etc.
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