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Visual Design Elements - Coggle Diagram
Visual Design Elements
Visual Design Elements - the things that make up a painting, drawing, design etc.
Line:
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Can be used in combination to create a shape, tone, form and texture
The use of weight (width) and style (squiggly, curved or straight), lines can convey a particular mood or emotion in a visual design
Shape:
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Can be defined by other design elements, such as colour, texture and tone
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Form:
A three-dimensional shape that has height, depth and width.
Creating an illusion of 3 dimensional shape is achieved using other elements such as line, tone and colour
Tone:
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Gives solidity, volume and weight to an image
gives the impression of distance. Darker tones come forward and lighter tones go back into the image
Can give emotion to an image. Highly contrasting tones give life and energy, softer tones give a gentle mood
Texture:
Man-Made (Manufactured) surfaces: fabric, paper, printed text, bricks and glass
Natural Surfaces: tree bark, leaves, rocks, water ripples, sand and skin fur
Imperfections, added textures: scratches, tears, cracks, rust, splotches and stains
Colour:
Can attract attention, attract feelings and moods and convey messages instantly
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Use colour to:
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Unify, separate or emphasize
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Colour can suggest: feelings, emotions, ideas
Text:
Typography should be:
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Uniformity or consistency: Typically only 2 types of font should be used in a design. One for headings, one for paragraphs.
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Similarity, alignment: uses same formatting. ie: all headings center aligned
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Hierarchy: making sure the audience understands that information has different levels of importance.
A non proportional font has letters equally spaced apart, proportional font spaces are different sizes for wider letters