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BNA_G2_Shopee - Coggle Diagram
BNA_G2_Shopee
Background
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2015 July losses of at least NT$2 billion per month over 18 months but gained over 10 million members and high brand recognition in Taiwan.
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Shopee Xpress
launched in Taiwan in 2021, initially focusing on 0 shipping fees.
By the end of 2021, Shopee had accumulated 251 stores in Taiwan.
increasing to 650 stores by the end of June 2022.
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