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E-Commerce Terminology - Coggle Diagram

- - - - ○ - Market segmentation: Attention to advertising and marketing is given to a segment for improving marketing effectiveness - EC offers companies the opportinity to build on-to-one relationships with customers.
      - Online personalization: Personalization includes recommendation of products (services) and delivering content that customers want
      - ○ Increasing loyalty and trust: Customers can switch loyalty online easily and quickly. Therefore, enhancing e-loyalty is a must. Similarly, trust is a critical success factor that must benourished.
      - ○ EC consumer market research: Soliciting voluntary information from the customers' Using cookies, transaction logs, or clickstream data to track customers' movements on the Internet and find what their interests are.
      - ○ Mobile marketing: mobile ads are designed for the young generation and some of these are interactive