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Me (Atl, Agency, Below the line, Behind the curtain, Looking for, :) -…
Me
Atl
Millwardbrown
Channel
Messaging
Brand positioning
H and p
Agency
How to present that insight
Storytelling
Using data as evidence
Visualisation
Deriving actionable insight from large quantities of data
Below the line
Dunnhumby
Customer
Pricing
Promotions
Range
Retention
Activation
Loyalty
Behind the curtain
Avon
Turn great insight into action
Tools and data
CRM
Data flow
Data quality
People
Empowering
Story telling
Visualisation
Using language they can understand
Teams
Finance
Marketing
IT
Analytical
Processes
Usability
Finance and business cases
Looking for
Challenged
Business
Stakeholders
: