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B207 Block 1 - Coggle Diagram
B207 Block 1
Operations Management and Strategy
Importance of Operations Management
Role of Operation Managers
Importance of Operations Strategy
Market Influence Model
Performance Objectives
Linking Performance Objectives and Operation Strategy
Performance Trade-offs
Focused Operations
Strategic Coordination
Marketing Mix
Product
Services/Ideas/Physical Goods
Aftercare
Packaging
Branding
Design Process
Market Research
Identify Market Opportunity
Place
Distribution Channels
Traditional Distribution
Collaborative Distribution
Omni-Channel World
Multiple Distribution Channels
Promotion
Advertising
Personal Selling
Direct marketing
Digital marketing
Sales Promotion
Sponsorship
Public Relations
Pricing
Cost-Based Pricing
Competitor-Based pricing
Customer-based pricing
Demand Pricing
Good-Value Pricing
Value-added Pricing
Psychological-based pricing
Product-Mix pricing
Product line pricing
Optional-product pricing
Captive-product Pricing
By-product Pricing
Product bundle pricing
Marketing Environment
Macro Environment
STEEPLE
Micro Environment
Customers
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
Marketing Intermediaries
Suppliers
Competitors
Publics
Strategic Objectives
Market Penetration
Product Development
Market Development
Diversification
International Trade
Outsourcing
Reduce Costs
Improve Focus
Variable Cost Element
Access to skills
Grow Revenue
Improve Quality
Conserve Capital
Innovate
Offshoring Risks
Distance
Currency
Differing Legal Systems
Political/Economic Instability
Language/Culture Barriers
Quality/Reliability
Trade Policies
Trade Barriers
Tariffs
Word Trade Organisation
Subsidies
Customs Valuation
Why International Trade happens.
Differing efficiency
Comparative Advantage
Improve Quality of Life
Technology Transfer
Business Offering
Segmentation
Demographic Variables
Geographic Variables
Psychographic Variables
Behavioural Variables
Positioning
Factors for successful positioning
Clarity
Consistency
Credibility
Competitiveness
Targeting
Undifferentiated
Differentiated
Concentrated
Customised