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Sonic branding - Coggle Diagram
Sonic branding
Atmospherics/"marketing of the senses"
Music in bars
Very loud music make guests drink more beer and drink it faster
Music in the stores
Elevator music
Music in cultural places
Museums, exhibitions
media
movies/series
soundtracks
The Bodyguard
Barbie
theme songs
James Bond
Friends
commercials
songs
originals
Winston
Cigarette
modified
modified
Pepsi-Micheal Jackson
features
typology of brand elements
narrowly defined
jingles
original songs
made especially for the brand
notification sounds
ringtones
sound logos
McDonald's
Intel
Netflix
Nokia
T-mobile
broadly
defined
come from collaborations and voices
sound efffect
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