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ℹ️LinkedIn - Coggle Diagram
ℹ️LinkedIn
Objectives.
Target Audience
Revenue Stream
%
of Revenue from Each Income Stream
What we want to find out
Its Competitors and Complementers
Marketing Platform Strategy
How they design a successful platform compare with other similar company
Its Marketing Goals
motivation
Why we use LinkedIn for TP Plan
How Users Interact on the Platform
make the best of the platform to achieve our goal
Learn Business software▶️Know what Business people emphasize
Curious how such a platform generates revenue?
Does the subscription system make the platform profitable?
Background
History
Founded on December
2002
.
went public on the New York Stock Exchange.
On May 19,
2011
Acquired the online education company
Lynda.com
On April 10, 2015,
Acquired by
Microsoft
.
Since December
2016
2016
2015
2011
2002
What is
Linkedin
a platform for
connecting professionals
and
exchange informations
Hire
Attract talent and recruit candidates from the world’s largest talent pool.
Sell
Power your social selling efforts with real-time sales intelligence.
Learn
Develop talent and keep skills current with online learning.
Market
Market to the world's largest professional audience.
core values
professional networking
Jobs searching and recruitments overseas
methods
creating own profile
share updates, posts, articles...
contact others by messaging function or Inmail
950
million members
Some
preliminary findings
possible development directions
competitors & complementors
platform functions
Employment websites 🔎
indeed
search engine by entering locations & job vacancies
glassdoor
search engine for companies review and further informations (interview, salary, environment...etc.)
similar operation platforms
X Hiring
recent released by X(Twitter), expect to find suitable candicates by social media " X"
Xing
Both websites are popular in Europe
Viadeo
online courses
(Linkedin learning)
coursera, Edx, Udemy, Hahow(for Taiwan)...
social media
Facebook, Instagram, X...
Platform design
Charging mechanism
Advanced/Intermediate/No subscription(find the difference)
Platform management
Avoid negative network effects
Avoid hackers
(2012、2016)
Improve the system/Notify user to change password&Turn on two-step verification
LinkedIn Ads targeting capabilities
The trend of short videos
Optimize the human resources recruitment process
On-site video conferences, live seminars, etc.
Future Work Processes
W11: Nov19~25
W12: Nov26~Dec2
W13: Dec3~9
W14:Dec10~16
W15: Dec17~29💀💀
Video post-production and uploading.
Script completed/
Ready for filming.
Platform Management
Competitors
Complementors
Analyzing LinkedIn's
Financial Statements
Take a deep breath, preparing for war😵💫